[新聞] 2015年無線台部分廣告價碼

看板EAseries作者 (arianna)時間8年前 (2015/09/28 21:04), 編輯推噓13(13推 0噓 23→)
留言36則, 10人參與, 最新討論串1/1
節目名 2015年單價 2014年單價 漲跌幅比例 ========================================================================= Sunday Night Football 603,000 627,300 -4% Empire 497,364 (因為去年是季中檔期) NFL Thursday Night 464,625 483,333 -4% Football The Big Bang Theory 348,300 344,827 1% (周一、四同價) How to Get Away with 252,934 146,113 73% Murder The Voice (周一) 240,502 274,157 -12% Modern Family 239,993 239,650 0% The Voice (周二) 233,720 253,840 -8% Scandal 224,509 217,546 3% Blindspot 209,700 The Blacklist 193,793 282,975 -32% Life in Pieces 192,379 The Simpsons 186,050 189,933 -2% Family Guy 164,933 158,400 4% Grey's Anatomy 157,609 149,523 5% Black-ish 155,990 137,807 13% Once Upon a Time 155,596 136,538 14% NCIS 151,738 170,948 -11% Gotham 151,080 181,575 -17% Supergirl 147,933 American Idol (周三) 147,826 243,200 -39% Scream Queens 147,808 Mom 144,660 141,548 2% Scorpion 142,108 148,071 -4% The Middle 141,874 133,425 6% The Goldbergs 137,826 110,667 25% Marvel's Agents of 134,707 157,254 -14% S.H.I.E.L.D Criminal Minds 133,983 135,789 -2% The Muppets 131,313 The Last Man on Earth 131,045 (去年為季中檔) Brooklyn Nine-Nine 129,892 150,500 -14% Code Black 129,626 Blood and Oil 127,923 Angel from Hell 127,550 Heroes Reborn 126,793 NCIS: New Orleans 125,920 114,843 10% Survivor 125,449 134,358 -7% Chicago P.D. 121,061 122,000 4% Chicago Med 120,642 Minority Report 120,388 Quantico 120,387 Fresh off the Boat 120,133 (去年是季中檔) Dancing with the Stars 115,962 118,606 -2% Grandfathered 115,136 Limitless 113,900 Castle 113,149 141,560 -20% 60 Minutes 111,298 98,280 13% NCIS: Los Angeles 109,940 127,932 -14% The Player 108,082 Elementary 106,695 125,780 -15% Best Time Ever with 105,268 Neil Patrick Harris The Grinder 101,392 Shark Tank 99,631 109,878 -9% Madam Secretary 99,587 73,525 35% Sleepy Hollow 98,253 202,500 -51% The Good Wife 97,428 87,210 12% MasterChef Junior 96,300 100,400 -7% Nashville 95,871 97,581 -2% Bones 94,681 125,200 -24% Wicked City 93,039 Rosewood 88,687 Law & Order: SVU 85,230 89,700 -5% CSI: Cyber 82,055 98,138 -16% Grimm 81,198 118,818 -30% Hawaii Five-0 77,683 72,788 7% Blue Bloods 75,965 79,370 -4% Bob's Burgers 74,733 The Flash 70,687 50,775 39% The Mysteries of Laura 70,423 94,750 -26% 20/20 65,994 62,917 5% The Amazing Race 65,517 76,375 -14% Last Man Standing 64,631 66,767 -3% Dr. Ken 63,543 America's Funniest Home 61,567 49,839 24% Videos Undateable 50,844 Arrow 48,056 47,040 2% Dateline 47,261 48,667 -3% The Vampire Diaries 44,924 59,620 -25% Supernatural 35,631 40,440 -12% iZombie 34,674 48 Hours 33,831 33,500 0% The Originals 32,634 32,140 2% Saturday Night Live 25,242 Encores Jane the Virgin 25,034 23,400 7% Crazy Ex-Girlfriend 23,159 Reign 19,327 23,100 -16% Crimetime Saturday 18,471 22,794 -19% America's Next Top Model 17,082 23,900 -29% -- ※ 發信站: 批踢踢實業坊(ptt.cc), 來自: 36.224.176.42 ※ 文章網址: https://www.ptt.cc/bbs/EAseries/M.1443445486.A.AD4.html
推
09/28 22:06, , 1F
這價碼不難想像跟廣告商對此節目收視表現的滿意度
09/28 22:06, 1F
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09/28 22:06, , 2F
有相當的關係 從這來看廣告商對於NCIS的Demo值
09/28 22:06, 2F
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09/28 22:07, , 3F
滿意度有下滑趨勢? Empire果然不枉目前收視最高
09/28 22:07, 3F
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09/28 22:07, , 4F
連續劇之名 廣告價碼僅次於NBC的NFL
09/28 22:07, 4F
推
09/28 22:13, , 5F
另外我有點意外的是1.藥命效應單價沒特別高
09/28 22:13, 5F
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09/28 22:13, , 6F
可能是10點檔本身的劣勢影響價碼?
09/28 22:13, 6F
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09/28 22:14, , 7F
2.天蠍的廣告價碼也沒有漲 反而跌4%
09/28 22:14, 7F
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09/28 22:15, , 8F
另外美國偶像好慘 是此名單中跌幅最高的
09/28 22:15, 8F
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09/28 22:15, , 9F
不過這倒是在不少人意料之內就是了
09/28 22:15, 9F
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09/28 22:18, , 10F
天蠍應該跟開高走低的情況有關，所以不漲反小跌
09/28 22:18, 10F
推
09/28 22:26, , 11F
Sleepy Hollow比較慘,跌幅超過一半
09/28 22:26, 11F
推
09/28 22:39, , 12F
廣告商看的是C3收視率，只是電視台一般不公布才用demo收視
09/28 22:39, 12F
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09/28 22:39, , 13F
率取代，NCIS無論看的總人數再多，但五分之四觀眾都是老人
09/28 22:39, 13F
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09/28 22:39, , 14F
，廣告金價碼自然比不上其他更吸引年輕人的節目
09/28 22:39, 14F
推
09/28 22:45, , 15F
Empire這個價碼真是驚人...
09/28 22:45, 15F
推
09/28 22:51, , 16F
給個比較基準，Empire的C3收視率約是HTGAWM的兩倍
09/28 22:51, 16F
推
09/28 23:07, , 17F
Blindspot 廣告商這麼看好喔?
09/28 23:07, 17F
推
09/29 01:32, , 18F
恩派兒真是嚇死人的高
09/29 01:32, 18F
推
09/29 10:27, , 19F
另外看Demo值 NCIS:LA與夏威夷的續約不大樂觀啊
09/29 10:27, 19F
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09/29 11:06, , 20F
看到TVD有股淡淡的憂傷..不是因為女主不演，而是收視
09/29 11:06, 20F
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09/29 11:07, , 21F
變兄弟戲我很愛，但某些長期養下來的觀眾可能不買帳= =
09/29 11:07, 21F
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09/29 11:07, , 22F
廣告價碼降這麼多...也是預料之中...唉...
09/29 11:07, 22F
推
09/29 12:40, , 23F
C3是指Live+3Days嗎
09/29 12:40, 23F
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09/29 12:48, , 24F
C3=Live+3, C7=Live+7, 電視台巴不得廣告商看Live+7
09/29 12:48, 24F
推
09/29 13:16, , 25F
+3與+7的差別 在於+7的人比較多?
09/29 13:16, 25F
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09/29 15:42, , 26F
C3不是Live+3
09/29 15:42, 26F
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09/29 15:44, , 27F
Live+3和Live+7都不是廣告商看的數字，C3是專門統計節目廣
09/29 15:44, 27F
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09/29 15:44, , 28F
告的收視率
09/29 15:44, 28F
推
09/29 15:46, , 29F
Commercial ratings plus three days of time-shifting
09/29 15:46, 29F
推
09/29 18:27, , 30F
據我所知，尼爾森有六個數據:Live, Live+SD,Live+1,Live+
09/29 18:27, 30F
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09/29 18:28, , 31F
2,Live+3,Live+7。特別注重Live+3不是它特別神奇，而是電
09/29 18:28, 31F
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09/29 18:31, , 32F
視台與廣告商妥協下的結果。不過我不是巷內人，C3真的不
09/29 18:31, 32F
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09/29 18:31, , 33F
是Live+3嗎？(崩潰…)
09/29 18:31, 33F
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09/29 19:08, , 34F
感謝G大。找到一篇文http://goo.gl/qZjyaO 提到不少廣告
09/29 19:08, 34F
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09/29 19:10, , 35F
商看Live+SD是因為它貼近C3，而C3不是定期發佈的，廣告商
09/29 19:10, 35F
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09/29 19:12, , 36F
還是要掌握即時狀況。
09/29 19:12, 36F
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