[新聞] 11月手機排名 i6s露疲態A9沒進前10
11月手機排名 i6s露疲態A9沒進前10
蘋果iPhone 6s 換機潮讓台灣10月市場很嗨、爆量83.9萬支,但11月已見到i6s露疲態,銷售額和銷量同步下滑,也導致整體市場月減8.8%至76.5萬支,Android打進前熱銷前3名的是三星小兵J7,宏達電A9雖有電信追單,但排名12,11月銷量約3萬支,仍待發揮銷售力道。
11月銷量市佔率來看,蘋果較上月下滑2.2%至30.5%,三星也走跌1.3%至17.8%,華碩提升2.6%至14.97%,宏達電成長2.96%至14.96%,雙方僅差百支量能的差距。而SONY市佔率下滑2%至7.8%,位居第5。
銷售額排名來看,蘋果以小退1%至63.4%位居第1、三星下滑1.9至12.2%排名第2、SONY走中高階提升0.3%至8.3%,宏達電在A9和改款新機主攻1.5萬元價格帶下,市佔回升2.2%至8.1%,華碩在多款機海助陣下提升0.7%至4.7%。
11月熱銷排行榜,i6s 64G、i6s Plus 64G、三星J7、ZenFone 2 Laser、ZenFone 2 Laser系列、三星 Note 5、ZenFone Selfie、宏達電Desire 626雙卡、i6s 16G、ZenFone GO 3G、SONY Z5、宏達電A9。相較於10月蘋果拿下4款熱銷機種,11月已降至3款。
今年年底前各家產品策略都告一段落,整裝待發,準備明年新品。通路商指出,相較於去年的蘋果i6帶動長達半年的換機潮,這次已降溫,預估台灣12月整體市場可能續降,但仍有70萬支量能,不過,蘋果通路策略是3周內庫存要清,預期經銷商資金會有壓力,降價行銷策略將陸續出籠。(陳俐妏/台北報導)
http://www.appledaily.com.tw/realtimenews/article/new/20151223/759072/
這排名最人意外的應該是ZenFone GO吧,裡面唯一一隻的3G手機,規格也不盡理想還能獲得這麼多消費者青睞也是蠻有趣的,不過這排名很明顯還是以中低階為主,華碩還真是完全抓到了台灣市場實在厲害,而HTC的A9竟然沒有辦法打進入前十名應該算是表現挺不理想的,有點可惜了其實,還是要等下一代英雄X9?
不過華碩贏了面子,卻讓宏達電贏了裡子,銷售量雖然獲得全面性勝利,但是銷售額卻遠遜於hTC,是其可惜之處。
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※ 編輯: olmtw (140.112.25.105), 12/23/2015 12:43:30
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