[外絮] Adidas希望以13年2億美金簽下JamesHarden
James Harden Reportedly Offered $200 Million Contract by Adidas
Adidas提供13年2億美金的合約給James Harden
http://tinyurl.com/p6bp7j4
Finally unshackled from the Based God Curse, it appears James Harden is in
for some good luck in the form of a massive financial windfall. ESPN.com's
Darren Rovell is reporting Adidas has offered the Houston Rockets guard a
13-year, $200 million endorsement contract to leave rival Nike.
哈登最近可能正走運，因為他可能會有比意外之財。據報導Adidas希望以13年2億美金，
從Nike手中搶走哈登。
Rovell later shared a statement from Adidas regarding the company's offer to
Harden:
一份Adidas的聲明中指出：
http://i.imgur.com/Nf5Fs9V.jpg
「我們的確邀請了哈登，我們是一個充滿創意的品牌。哈登不管在場上獲場外都呈現出他
的努力、他的形象、他的風格。他正開創了一個屬於他自己的歷史時刻：得分排行榜第二
以及球員投票選出的MVP獎項。他與粉絲之間的互動是前所未有的。我們相信他可以將比
賽、品牌以及整個產業帶向巔峰。」
Harden's contract with Nike recently expired without an extension, opening an
opportunity for its competitor to pounce. If Nike does not match the deal in
the next week, Adidas would likely use Harden as its chief endorser in the
coming years, a role originally intended for Bulls guard Derrick Rose before
his injury issues.
哈登跟Nike的合約在最近到期而且尚未續約，這給了其他競爭對手一些機會。如果Nike
下周沒有與他完成簽約，Adidas很有可能可以把哈登塑造成明年開始最主要的品牌代言
者。而這品牌代言的角色，以往是「因傷困擾前的Derick Rose」
Harden, 25, averaged 27.4 points, seven assists and 5.7 rebounds per game
last season, leading the Rockets to the Western Conference's No. 2 seed. He
finished second behind Golden State's Stephen Curry in the media MVP voting
but was given the league's top honor by his peers.
哈登今年25歲，季賽平均得分27.4分7助攻5.7籃板且把火箭帶往西區第二種子，MVP獎項
雖然輸給了咖哩但是在球員投票的MVP獎項部分卻是贏家。
Despite his ascent to the sport's pinnacle, Harden is an interesting choice
as a brand endorser. Unlike a majority of top-selling stars, his game doesn't
have an instantly brandable trait.
哈登正如日中天，應該是個很好的品牌代言人。但他的比賽內容不像是其他知名的球星一
樣具有吸引力的顯著特色。
Harden thrives in the ugly middle ground, contorting his body and bouncing
off defenders to force his way to the free-throw line. Efficiency may be the
calling card of the Rockets organization, but it's a more difficult sell to
fans who are drawn to high-flying dunks and fluttering threes.
哈登擅長用身體碰撞獲得罰球，對火箭來說或許是有效的進攻方式，但要吸引已經習慣高
飛灌籃與華麗三分的消費者來說，似乎有點困難。
Luckily, Harden has the off-court flair to make himself a marketable star.
His beard alone has marketability, as it's been featured on a number of
shirts seen around the Houston area. Harden is also known as one of the NBA's
most stylish players, and he was featured in this year's All-Star Weekend
fashion show.
不過幸運的是，哈登的大鬍子也非常具有個人特色，使得他也成為一個很好行銷的球星
，在休士頓到處都可以看到印著大鬍子的T-shirt。而且哈登造型一向很有時尚感，在nba
球星中算是非常潮的，在今年明星周也被號召參加nba時尚秀。
There's also international hope for Harden, as the Rockets already are very
popular in China thanks to former player Yao Ming. Sources say part of what
Adidas is willing to pay has to do with the potential for the masses to
embrace Harden on a even greater scale if the Rockets can make more of a
splash in the playoffs in the coming years
對哈登以及的國際市場開拓也很有希望，因為姚明的關係火箭在中國大陸已經非常受到
歡迎，不管哈登或是簽下他的品牌都可以順水推舟行銷國際。
With so few other established stars available, Adidas is looking at Harden as
its opportunity to pounce. The brand is already losing its exclusive
licensing agreement with the NBA after the 2016-17 season, so it needs to
find a way to keep itself viable in the basketball marketplace.
在沒有甚麼其他有名的球星條件下，哈登是Adidas可以猛然抓住的希望。在16-17球季
Adidas就會喪失NBA官方的唯一贊助資格，所以很希望從其他方面著手繼續在籃球市場
中茁壯。
With most of its other endorsers hanging on the second tier of stardom,
Harden may be Adidas' best bet to land a perennial MVP candidate.
對Adidas來說，大部分其他的代言人都只能在第二線，而哈登，應該是它們的MVP了。
心得： 東鞋黃叔已敗。
--
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※ 文章網址: https://www.ptt.cc/bbs/NBA/M.1438676664.A.C8D.html
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