[賣書] QUT Master of marketing textbooks

看板QUT作者 (愛酷)時間14年前 (2009/12/02 08:21), 編輯推噓1(101)
留言2則, 2人參與, 最新討論串1/1
賣以下四本Marketing 書,新舊程度反應在書價上. AMN445 Strategic Marketing Managemen - Dann, S., & Dann, S. (2007). Competitive marketing strategy. N.S.W. : Pearson Education. Price: $45 AMN400 Consumer Behaviour - Assael, H., Pope, N., Brennan, L., & Voges, K. (2007). Consumer Behaviour: First Asia-Pacific Edition. Milton:John Wiley & Sons Price: $70 AMN442 Marketing Management - Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.). N.J.: Pearson/Prentice Hall. Price: $70 IBN421 Marketing Internationally - Fletcher, R., & Brown, L. (2008). International Marketing- An Asia-Pacific Perspective (4th ed.). N.S.W. : Pearson Education. Price: $70 聯絡方式: Contact: 0402-182267 Email:skyscraper73@hotmail.com -- ------------------------------------------------------ Brisbane生活分享 http://www.wretch.cc/blog/howardweng 需要幫忙可以與我聯絡 ------------------------------------------------------ -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 220.245.19.37

12/05 12:47, , 1F
請問這是純的Marketing的課本嗎? IMC整合行銷能用嗎?
12/05 12:47, 1F

12/05 13:46, , 2F
AMN400及AMN442是 IMC必修及選修科目, 都能用喔 :)
12/05 13:46, 2F
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