[新聞] 撈過界!IKEA30%客人專程來吃飯消失
https://news.housefun.com.tw/news/article/129858175748.html
撈過界!IKEA30%客人專程來吃飯
好房網News記者廖庭毅/整理報導
IKEA賣場附設的餐廳美食向來廣受好評,現在竟然有30%客人到IKEA不是為了買傢俱,而
是專程來吃飯的,讓IKEA老闆都開始覺得賣吃的比賣傢俱好賺,考慮要將餐廳事業獨立出
來。
據IKEA內部統計調查,高達30%的消費者來IKEA是專程為了用餐,而不是買傢俱,讓內部
高層萌生了「乾脆開餐廳就好」的念頭。有國外媒體報導,IKEA於1958年規劃附設餐廳,
希望藉由美食餵飽顧客,令他們心情愉悅並在賣場待得更久,以提高傢俱的成交率,沒想
到現在不僅傢俱有品質保證,連餐點都廣受好評,親民價格更讓網友直呼CP值超高。
此外,於瑞典創立的IKEA本身就有跨足鮭魚養殖業,確保了自家餐廳的品質,各國據點的
菜單還會因地制宜,像是台灣除了全球皆賣的雞肉丸、蔬菜丸和鮭魚等,部分地區才賣的
炸雞翅也是人氣商品。還有網友去吃過IKEA後在臉書上發文表示,IKEA的雞肉丸物超所值
,直呼可以開一間專賣肉丸的速食店,絕對是一大熱門生意。
鑒於顧客好評如潮,據數據分析網站《網路溫度計》報導,IKEA老闆先前曾在倫敦、巴黎
、奧斯陸等地設立獨立快閃餐廳,來測試市場水溫,推出後反應十分良好,不過目前IKEA
內部對於餐廳是否要切割出來、自成品牌的規劃仍在考量階段,未來若真的推出後,民眾
就可以到名符其實的「IKEA餐廳」吃飯了。
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