Re: [新聞] 史上最慘「雙11」購物節 中國出現4大反常現象
這我也滿好奇理由,有去找一下對岸的影片。
他們給出的理由大致如下:
1.經濟不好 (主因):
1a.出社會一段時間的中產階級消費能力減弱
1b.就業及經濟導致剛出社會的新鮮人消費習慣改變
1c.財富分配不平均 (平均薪水上漲了,但一般老百姓沒漲)
1d.預期心理作用,大部分中國人預期之後經濟不會好轉自然不會消費。
2.店商折扣模式:
這點台灣也一樣,該說天下的烏鴉一般黑嗎。
無外乎是打折前漲價,打折後還更貴。
或者一堆莫名其妙不好搞懂的組合打折手段。
中國那邊稱做奧數題XD
對比以前淘寶甚至有全場五折(影片內說的,不知道真假),
現在模式太複雜也與日常差不了多少價格,自然沒人衝雙11。
3.消費觀念及環境改變:
這點和1、2都有關係。在經過店商那麼久的洗禮及經濟環境改變,
有很大的一部分人消費觀念改變,也可以說變得那麼不容易被騙了XD
像是極簡、躺平、購屋習慣、單身族、出生率降低等等都有關係。
也聽過有一種可能是被直銷帶貨給瓜分了傳統電商一部分消費額。
不過據說直銷帶貨好像也在下降就是了。
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※ 編輯: ETTom (123.194.23.197 臺灣), 11/13/2024 13:44:54
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這讓我想到,我在找影片的時候看到了
京東戰報購物用戶數同比增加20%,
用網路消費的人可能多了,但消費額下降了。
也有對岸人在酸怎麼就敢公布這些無關緊要的,最重要的消費額不敢說。
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※ 編輯: ETTom (123.194.23.197 臺灣), 11/13/2024 14:17:01
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